Attorney at Law

E-Cigarette Applications Rejected By FDA

James Parker
September 3, 2021

The U.S. Food and Drug Administration has recently taken action against 55,000 e-cigarette applications, denying them marketing permission. This marks the first marketing denial for e-cigarette products by the agency.

In a news release from August 26, the FDA stated that e-cigarette applications for 55,000 products from JD Nova Group LLC, Great American Vapes, and Vapor Salon were denied based on findings that the products “lacked sufficient evidence that they have a benefit to adult smokers sufficient to overcome the public health threat posed by the well-documented, alarming levels of youth use of such products.”

The products that these corporations were attempting to gain marketing permissions for were “non-tobacco-flavored” e-cigarette products. These included e-cigarette liquids with flavors like “Apple Crisp,” or “Cinnamon Toast Cereal.”

Acting FDA Commissioner Dr. Janet Woodcock stated, “We know that flavored tobacco products are very appealing to young people, therefore assessing the impact of potential or actual youth use is a critical factor in our decision-making about which products may be marketed.”

The FDA is currently processing over 6.5 million e-cigarette applications for products from over 500 companies. With the first wave of denials for these e-cigarette applications, all rejected products must remove their products from the market or risk enforcement penalties. The FDA’s stance on non-tobacco-flavored products has been to limit the appeal of e-cigarettes to minors. 

Many states and individuals have sued e-cigarette companies like JUUL Labs, accusing them of using bright, sweet, and fruity flavors to hook young consumers into e-cigarette addiction. According to the FDA, “Flavored [e-cigarette] products are extremely popular among youth, with over 80 percent of e-cigarette users between ages 12 through 17 using one of these products.”

If you or a loved one have been harmed by dangerous e-cigarette products, you may be able to join the multidistrict litigations (MDLs) against e-cigarette manufacturers. In order to join these cases, you will need to hire a mass torts attorney.

An experienced mass torts attorney can bring your case into these MDLs while also representing your interests at the negotiation table. In addition to protecting your interests, a mass torts attorney can advise you on whether a settlement being offered is fair to you or if you would be better off going to trial. The best place to find a mass torts attorney is Attorney at Law.

At AAL, our nationwide network of attorneys and law firms allows us to match you with an experienced mass torts attorney in your area. Our partners have the resources, legal expertise, and experience to go up against the biggest global corporations and come out on top. In addition to a distinguished case record, our partners also have unparalleled client care.

We know how stressful concerns of litigation fees can be. That’s why AAL exclusively partners with law firms that take mass tort cases on contingency. By working on contingency, clients never have to pay out of pocket for their attorneys. Instead, the attorney will receive an agreed-on percentage of the final verdict. That means if you don’t win, you never have to pay a penny.

Don’t wait. Contact AAL today for a free, no-obligation consultation and begin your journey to justice. 

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