A trademark is defined as a name, symbol, jingle, or other media used to identify and promote a product, service, or company such as an officially registered name or logo. Trademarking something prevents use by others and protects the business’ mark from dilution or degradation. 

The amount of money spent registering a trademark depends on a number of factors including whether the trademark is challenged, whether it is appealed, or whether research is needed to determine if the trademark is valid. The cost of applying for a trademark alone can cost between $500 and $750 depending on how the application is filed. 

In order to register a trademark, an application must be filled out with the U.S. Patent and Trademark Office (USPTO). If it is approved, the USPTO will confer official protection onto the trademark until it expires. 

If a trademark is regularly being used, it can be maintained in perpetuity. All that is required to maintain the trademark is to regularly use the trademark and periodically file the required paperwork with the USPTO as is necessary. 

In order to ensure that a trademark is properly filed and will be maintained for as long as possible, you will need the help of an experienced intellectual property attorney. An intellectual property attorney can use their expertise and experience to do the necessary research in order to ensure that your intellectual property is protected.