Regulations governing media vary depending on what kind of advertising is being done. For example, advertising directed at children is governed largely by laws like the Children’s Online Privacy Protection Act (COPPA).
In general, manufacturers and retailers may not make false statements in their advertising. This is especially true if the advertised claims include health benefits, particularly those that claim something can cure, prevent, mediate, or improve a health condition.
False advertising statutes exist in all 50 states and are available to the public for use against businesses or individuals who may have issued false claims. The penalties for these infractions are usually monetary as they are settled in civil court.
As a general rule, if a business partners with an influencer, both groups are required to be forthright about the connection. Additionally, influencer partnerships must also clear the regulations established by the Consumer Review Fairness Act.
In general the United States does not impose restrictions on the collection of identifying information unless the individual is a child. Even in the case where the law does specify restrictions they are usually very black and white, either allowing or disallowing the collection of targeted advertising and cookies.
