Reebok Agrees to $25 Million Settlement for Toning Shoe Claims

Reebok International Ltd. has agreed to pay a $25 million settlement over what the government called “over-hyped advertising claims” that a pair of its shoes could tone leg and buttocks better than regular shoes. One television ad said that Reebok’s EasyTone shoes tone “your butt up to 28 percent more than regular sneakers, just by walking.”

That money will provide refunds to consumers who bought the questionable Reebok toning shoes. A representative from the Federal Trade Commission said that national advertisers need to “ensure that their claims for fitness gear are supported by sound science.”

Although Reebok has agreed to the settlement, the company still stands by its product. “We have received overwhelmingly enthusiastic feedback from thousands of EasyTone customers, and we remain committed to the continued development of our EasyTone line of products,” Reebok said in a statement.
The FTC said it wanted to send a message to other companies marketing the shoes that they will need to provide evidence for health claims.

Do you wear EasyTone shoes?

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