Four Loko Drink Cans to Show True Alcohol Content

The popular Four Loko beverage is again stirring up controversy after the Federal Trade Commission ordered them to change their packaging to reflect alcoholic content. Manufacturer Phusion Projects plans to put a warning on cans saying, “This can has as much alcohol as 4-1/2 regular (12 oz, 5 pct alc/vol) beers.”

Previously, the packaging compared the alcohol content to one or two beers. The FTC, which monitors deceptive advertising, found the claims to be of serious concern. The drinks used to contain caffeine, but it was taken out last year. Four Loko, nicknamed “blackout in a can,” is popular with college students.

Four Loko said it had agreed to cooperate with the FTC and took legal complicance seriously. “Even though we reached an agreement, we don’t share the FTC’s perspective and we disagree with their allegations,” the company said.

Do you think Four Loko is safe?

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